I'm working on a Brazilian campaign for one of my clients that has nothing and everything to do with the World Cup. Despite our football marginalism, we Americans are entranced by the energy and excitement of the sparring cleated nations. But what's more engaging is the uber-frenzied love of the people and their undying affection for their teams.
Football for the world represents the collective dreams of a country. Inspiration. Courage. Hope. All emotions our brands, particularly in the social spaces must represent. Love is the most powerful motivator for action and has the power to engender true trust and loyalty. Have a look at this amazing video below created by Tam Airlines for the Brazilian soccer team as they settled into their seats readying for departure to the World Cup. How will you show love today? Maybe you should dribble a soccer ball for inspiration...
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